From mapping to market sizing: the National Partners' data journey

Access to market data is crucial to inform National Partners' strategy and country roadmap but also to support advocacy, market building and communication activities. Data on the impact ecosystem can not only be leveraged to demonstrate that impact investing is possible and desirable but also provide clarity and enable informed decision making, for example by supporting investment decisions or policymaking.

To this end, more and more National Partners have started collecting and analyzing market data to produce stakeholder mappings, landscape studies and market sizings. 

However, these exercises can be complex, and the possibilities overwhelming: it is not always easy to know where to start, or what to do next!

This National Partners Dialogue aims to help National Partners and Task Forces learn from our community’s experience by:

• Providing practical advice on how to decide when, how and what data to collect and analyse
• Highlighting frequent pitfalls and success factors
• Enabling National Partners and Task Forces to share the challenges they face and crowdsource solutions from others
• Mapping resources that have been developed within the GSG Impact Partnership.