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How to measure a company’s impact
Published 3 September 2020 | Updated 20 March 2024
In recent years, most major international airlines have reported healthy profitability. But our calculations show this to be a mirage.

In the case of Lufthansa and American Airlines, for example, accounting for their environmental costs of $2.3 and $4.8 billion respectively would make both companies unprofitable.

HBR: Click here to read more.

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